CBC Education history
CBC was incorporated in 2002. From the onset, CBC espoused an integrative treatment model. Our agency first offered services to infants and children through our Infant Development Program. Subsequently, the Floortime (FT) and Applied Behavior Services (ABA) programs followed. In 2012, CBC launched an innovative Social Skills Training Program (SSTP) that is geared toward older school-aged children, teens and adults. Services are provided in various settings to address functional skills in the area of play, socialization, socio-emotional development, and adaptive skills and behaviors. When a client receives multiple services from CBC, they will benefit from a comprehensive team that is fully committed to collaborating with each other in order to reach their fullest potential.
Mission statement
CBC Education, Inc. (“CBC”) is committed to optimizing our client’s abilities through the provision of comprehensive services that addresses the major developmental domains.
Meet The
Executive Staff
Ruth Tello-Di Leva is CBC’s President and Executive Director. Ruth’s career has been dedicated to serving individuals across the lifespan. In the 1990’s, Ruth worked as a Women’s Advocate at a local Southern California shelter for domestic violence survivors, where she learned to work effectively with families in crisis. In the mid-1990’s, Ruth’s focus turned to the Applied Behavior Analysis field, with emphasis in autism. In addition, she is a co-founder of the Latino Association for Behavior Analysis (LABA). She also co-authored the Autism Parent Education Program (APEP) curriculum that is currently used by select Southern California Regional Centers. Her knowledge in the ABA and autism fields comes from the years she served as a direct service provider, a program supervisor, a director of adult programs, and the director of behavior programs. Ruth has sharpened her training by attending conferences held by the late Dr. Stanley Greenspan, founder of the DIR/Floortime model, and Michelle Garcia Winner, founder of the Social Thinking model. Her dedication to education is evident by maintaining her Board Certified Behavior Analyst (BCBA) status in good standing. Ruth is currently enrolled in a doctoral program in the field of Clinical Psychology. She has been an orator at regional and national conferences, frequently presenting on topics relevant to the field of parent education, social skills, communication, autism, and education.
Kelly Lam holds a Master of Arts in Child Development, equipping her with expertise to help clients reach their full potential. Trained in both DIR/Floortime and Applied Behavior Analysis (ABA) methodologies, Kelly develops individualized treatment plans to meet each client’s unique needs. She has completed certification classes through the DIR program founded by the late Dr. Stanley Greenspan and is now an Expert Certified DIR Provider. Her experience includes working with children diagnosed with autism and other developmental disabilities. Kelly’s Chinese American heritage enables her to build meaningful connections with a diverse range of clients and families.
Kelly joined the CBC team in 2009 as a Direct Service Provider and advanced to the role of Clinical Coordinator in 2013. She oversees the DIR/Floortime Program, offering clinical support to Case Managers while mentoring them in analyzing individual client profiles and facilitating developmental progress. Kelly is deeply committed to supporting both staff and families, ensuring high-quality services through ongoing program reviews and development.
One of Kelly’s notable achievements is her leadership in the twice-yearly therapy room renovations at CBC. Using her creativity and meticulous planning, she designs therapy rooms with engaging themes and activities tailored to clients’ goals and interests. These ongoing updates have been highly appreciated by staff, clients, and families, enhancing the therapy experience for all.
Elba Gomez-Serrano is the Clinical Coordinator of the Social Skills Training Program (SSTP) at CBC Education, bringing a wealth of experience and dedication to her role. She earned a Bachelor of Arts in Psychology from UCLA and a Master of Science degree in counseling from California State University, Los Angeles. Elba’s passion for working with children with disabilities was ignited early in her career through her work in school and home settings.
She later gained valuable experience working with children aged 0-3, successfully implementing Pivotal Response Training (PRT) to support families both in clinical and everyday environments. In 2006, Elba joined Familias First, CBC’s sister agency, as a Clinical Coordinator of Behavior Programs. During her tenure, she played a pivotal role in securing health insurance contracts, facilitating the transition of Applied Behavior Analysis (ABA) services from Regional Centers to private health insurance and Medi-Cal plans, thereby expanding service accessibility.
Drawing on her extensive experience, Elba developed a social skills program that integrates key components from Social Thinking, ABA, DIR/Floortime models, and UCLA’s PEERS (Program for the Education and Enrichment of Relational Skills) interventions. Her innovative approach ensures the program meets the diverse needs of clients and their families.
Elba remains deeply passionate about her work with children with disabilities and continually enhances her expertise by attending conferences and staying informed about the latest research in the field.
Hugo Arroyo is the Clinical Coordinator for the Applied Behavior Analysis (ABA) Program at CBC Education. He earned a Bachelor of Arts in Education from California State University, Long Beach, and a Master of Arts with a concentration in Applied Behavior Analysis from Arizona State University. Hugo is also a Board-Certified Assistant Behavior Analyst (BCaBA).
Since 2004, Hugo has worked with diverse families, applying the principles of ABA in both home and clinical settings. Throughout his career, he has held various roles, including Behavior Specialist, Case Manager, Administrator, and now Clinical Coordinator. Under the supervision of BCBAs, Hugo has gained extensive experience in providing direct services, conducting Functional Behavior Assessments (FBAs), and addressing the clinical and administrative needs of clients and families.
In January 2017, Hugo joined the ABA program at CBC Education, where he remains dedicated to helping families and clients achieve their goals and maximize their potential. He is committed to upholding high standards in the ABA skills of Direct Service Providers and Case Managers while driving continuous improvement in services for CBC’s ABA clients.
Our direct service staff
CBC employs individuals who possess a Bachelor’s degree or are near completion of one. Our company is committed to employing qualified individuals. This commitment begins with our company’s decision to hire only individuals who pass strict background checks, and it continues with the quality training staff receives before they see our clients. Upon completion of company training, our staff is certified in the areas of CPR, First Aid, and Crisis Prevention Intervention (CPI). Our company has a built-in support system for staff; whereby, we utilize the experience from a Mentor or Lead Therapist to guide new employees. CBC employs diverse staff that matches the diversity of the clients we serve. Over 90% of our staff is fluent in the Cantonese, Mandarin or Spanish.
JOIN OUR TEAM
Are you interested in being in a career that makes a positive difference in others’ lives? If you are, become part of the CBC family. We are currently looking for qualified applicants interested in working with our clients, while sharpening their professional skills.